Founders and industry veterans, Kelly Urban and Misty Zollars, bred the label AMO; when simply translated, is the Latin root word for love. The name best describes the duo?s feelings towards denim, which they decided to interpret into creating the perfect go-to, must have pair of jeans. With the use of high-end fabrics, balanced with unique and subtle vintage details, a pair of authentic AMO jeans is a fresh, feminine choice to any modern woman?s wardrobe. 98% cotton 2% elastan. Made in USA. Whiskering on front along pockets. Slit detail at hem.